The artistic additions feature a painting by French artist Antoine Carbonne, depicting a vibrant nature scene several photographs with an equine theme as well as reproductions of Hermès’ scarf designs Image: Kevin Scott However, the striking element of this space is an intriguing foliage-motif wall with expansive fibreglass bas-relief, lacquered in pale pink-beige, and designed from ink drawings of French artist François Houtin. With a curved glass cupola drawing in natural light, the fourth floor explores women’s leather goods and has an intriguing roof garden. This area flows into the jewellery and watches space, organised into alcoves for enhanced privacy. A large globe on the floor pays homage to the sun, in its concentric circular geometry and the way it mimics natural light.
On the third floor is the women’s universe with curved walls and a warm environment. With squared, dark-toned seating and blond wood display cabinets arranged on a patterned herringbone wood flooring, the second floor hosts the men’s universe. The ground floor houses salons for fashion jewellery, the silk universe, perfume and beauty, on one side, and men’s silk, leather goods and equestrian collections, on the other. The project has been designed and constructed as a welcoming epicentre of community, a place where customers can not only explore Hermès' latest collections, but can find ‘a little bit of Paris’ on the Upper East Side Image: Kevin Scott
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The store is arranged as a series of salons, each distinctive and possessing its own components, like the rooms of a house,” shares RDAI. A contrast of atmospheres runs through as well, marked by sharp geometry on one side and more voluptuous, curved shapes on the other. "The overarching design concept is a dialogue between legacy architectural elements and contemporary strokes. The Parisian architectural agency known to link every project to its location, places the design inspirations in New York’s past, while also taking subtle cues from Art Deco and the early Manhattan skyscrapers. Creating a space where the fashion, culture, and identity of the two cities can meet and exist in harmony, borrowing from both. RDAI approached the interior design to reflect on all these factors that influenced the presence of an Hermès flagship, in the particular location. The store is arranged as a series of salons, each distinctive and possessing its own components, like the rooms of a house Image: Kevin Scott France-based architecture agency RDAI is known for having designed the flagship as a New York house where a bit of Paris lives and thrives.
The new flagship store sits exactly one block north of the fashion house’s former flagship store, opened in 2000 and now closed. The presence of Hermès in America is a story that connects American dynamism and Parisian elegance and the brand’s latest venture-a flagship store at 706 Madison Avenue is a reflection of that link between the two cities. Persistent to make a triumphant return, the brand returned to the United States in the 1950s and has since carved an irreplaceable mark in the world of fashion. In the late 1920s, Hermès decided to set foot on the American continent but didn’t gain the expected attention, like other luxury brands of the time.
By the beginning of the 1900s, the brand-started by Thierry Hermès as a harness workshop-had grown into a luxury house catering to the élite of Europe. The story of Hermès in New York is nothing short of a French brand’s adventurous American dream.
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